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Front Office Sports – College Powerhouses Investing Heavily In Hall Of Fame Venues

Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success – ranging from the more than 15,000 letter-winning students in Stanford’s 36 varsity sports, TCU’s national-champion rifle team and 20 other competitive varsity sports, or the 55 national championship-winning clubs that the Texas Longhorns have had. Now, the three

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How Centennials Make Choices: Connecting to Generation Z

Move over, Millennials: A new generation has officially arrived on campus. While Gen Z and Millennials are close in age, there are a number of meaningful differences between them, including what they...

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Don't Fear the FOMO

You've heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior. In fact, my backup data on this is none other than Charles Schwab. They did a...

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Rethinking Sponsorships

Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also...

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Celebrating Our People and Our Values

We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated. They’re promises, really. They’re “I will...

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Clean Water: Experiences That Move People In Need

Advent creates experiences that move people. It’s our purpose statement. We say it all the time. But how does it apply to those outside the audience circle of the projects we create? How does it apply...

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The Oklahoma City Thunder are Activating a Brand with Active Kids

Re-imagining the OU Children’s Physicians Kids Zone at Chesapeake Energy Arena gave the Oklahoma City Thunder a number of ways to rethink its sponsor partnership...

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How Digital Experiences Allow Audiences to Tell their Own Story

From academic to athletic spaces and more, no digital experience is alike for Advent. Digital experiences at USC’s Fertitta Hall, Wyoming’s Gateway Center and the...

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How Stanford’s Letterwinner List Became 14,998 Enchanted Objects

The letterwinner list rarely is the most exciting part of a college athletic program’s story. An alphabetical list of names and years in tiny type buried in the back of a media guide is more a...

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One Shoe Moment: The Story of North Carolina’s Jaw-Dropping Air Jordan Wall

The entry to North Carolina's basketball locker room features a storytelling piece for the Tar Heels’ greatest legend, a jaw-dropping gear display, a moment for Jordan Brand and the backdrop for...

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How to Stay Humble with 115 Trophies: Inside Stanford’s Home of Champions

Stanford’s trophy case could be the most impressive in college athletics, but only if the Cardinal wanted it to be that way. When Stanford’s men’s soccer team won its third consecutive title on Dec...

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Fannie Battle Day Home for Children Joins Advent for first SEE615 Project

For more than 125 years, the Fannie Battle Day Home for Children has provided invaluable care for children and families facing economic and educational hardship. An organization dedicated providing...

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4 Questions with Spirit of Advent Award winner Kyle Mayes

For some, an internship is a foot in the door. For Kyle Mayes, an internship was a chance to kick the door down. Kyle joined Advent in 2014 as a sales and marketing intern and quickly moved into a...

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