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Athletic Director U – Making an Impact with Athletic Facilities

Advent CEO John Roberson sits down with Texas A&M AD Ross Bjork and TCU Deputy AD Mike Sinquefield to discuss the impact of athletic facilities on recruiting and the fan experience. Bjork and Sinquefield touch on balancing tradition and new technology, prioritization, and what is on the horizon. Continue to this video from Athletic Director U.

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Sports Business Journal – New Interactive Feature Available at Arkansas' Hall of Honor

The Univ. of Arkansas earlier this year unveiled an interactive installation at its Hall of Honor in Donald W. Reynolds Razorback Stadium, which allows visitors to use their smartphone to scan a QR...

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Dispelling the Facilities Arms Race Myth

I was asked to present at this year’s Campus Facilities Summit in Nashville. While there, I heard presentations about budget constraints and the reality of enrollment being down. There are plenty of...

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Building Culture through Elevated Moments

Recently, I attended a leadership symposium of collegiate athletic professionals who all face a similar challenge–how to effectively and consistently lead in a culture that is constantly changing. The...

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Front Office Sports – College Powerhouses Investing Heavily In Hall Of Fame Venues

Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success – ranging from the more than 15,000 letter-winning...

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How Centennials Make Choices: Connecting to Generation Z

Move over, Millennials: A new generation has officially arrived on campus. While Gen Z and Millennials are close in age, there are a number of meaningful differences between them, including what they...

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Don't Fear the FOMO

You've heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior. In fact, my backup data on this is none other than Charles Schwab. They did a...

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Rethinking Sponsorships

Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also...

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Celebrating Our People and Our Values

We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated. They’re promises, really. They’re “I will...

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Clean Water: Experiences That Move People In Need

Advent creates experiences that move people. It’s our purpose statement. We say it all the time. But how does it apply to those outside the audience circle of the projects we create? How does it apply...

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The Oklahoma City Thunder are Activating a Brand with Active Kids

Re-imagining the OU Children’s Physicians Kids Zone at Chesapeake Energy Arena gave the Oklahoma City Thunder a number of ways to rethink its sponsor partnership...

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How Digital Experiences Allow Audiences to Tell their Own Story

From academic to athletic spaces and more, no digital experience is alike for Advent. Digital experiences at USC’s Fertitta Hall, Wyoming’s Gateway Center and the...

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How Stanford’s Letterwinner List Became 14,998 Enchanted Objects

The letterwinner list rarely is the most exciting part of a college athletic program’s story. An alphabetical list of names and years in tiny type buried in the back of a media guide is more a...

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