I recently spoke with Sports Innovation Lab on creating a more personalized fan experience through active touchpoints. The full report, linked below, analyzes the current standing of technology in venues and aggregates insights from thought-leaders on how technology and media platforms in venues will continue to evolve. See the full report here.
Advent CEO John Roberson sits down with Texas A&M AD Ross Bjork and TCU Deputy AD Mike Sinquefield to discuss the impact of athletic facilities on recruiting and the fan experience. Bjork and...
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The Univ. of Arkansas earlier this year unveiled an interactive installation at its Hall of Honor in Donald W. Reynolds Razorback Stadium, which allows visitors to use their smartphone to scan a QR...
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I was asked to present at this year’s Campus Facilities Summit in Nashville. While there, I heard presentations about budget constraints and the reality of enrollment being down. There are plenty of...
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Recently, I attended a leadership symposium of collegiate athletic professionals who all face a similar challenge–how to effectively and consistently lead in a culture that is constantly changing. The...
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Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success – ranging from the more than 15,000 letter-winning...
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Move over, Millennials: A new generation has officially arrived on campus. While Gen Z and Millennials are close in age, there are a number of meaningful differences between them, including what they...
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You've heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior. In fact, my backup data on this is none other than Charles Schwab. They did a...
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Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also...
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We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated. They’re promises, really. They’re “I will...
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Advent creates experiences that move people. It’s our purpose statement. We say it all the time. But how does it apply to those outside the audience circle of the projects we create? How does it apply...
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