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2020 College Choice Study: Self-Brand Connection

A major theme found in the research from this year’s College Choice Study evaluates the relevance of self-brand connection as it relates to Generation Z (age 20 and under). Would you like to learn more about this year's College Choice Studies? Drop us an email at connect@adventmovespeople.com. We would be happy to set up a call to learn more about

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The Renewal Of College Athletics

Advent's John Roberson sat down with Athletic Director U to discuss how college athletic leaders can navigate the coming months of the COVID-19 crisis so that those they are responsible for remain...

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2020 College Choice Study: Top 5 Takeaways

My team is excited to share the first installment of data from the latest College Choice Study with you and your team. {"preview_thumbnail":"/sites/default/files/styles/video_embed_wysiwyg_preview...

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A Personal Note of Encouragement

On this Good Friday, I wanted to share a personal message with our clients, fellow business leaders, colleagues and friends. I want you to know that I am praying for you in your roles as you lead your...

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John Roberson, Advent CEO, on Shot Callers, Front Office Sports

Front Office Sports "Shot Callers" With John Roberson

Advent CEO John Roberson joined Front Office Sports at this year's National Sports Forum to discuss a wide range of topics, including the importance of listening to fans. Audience insight is key for...

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The Business of College Sports — Creating Halls of Fame for Collegiate Programs

Halls of Fame are a milestone facility for any university. Donors want to contribute to and recruits remember a hall of fame. I had the chance to sit with Kristi Dosh on her podcast, The Business of...

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Fans, Teams, Brands — The Value Intersection

I had the opportunity to host a panel at The National Sports Forum to talk how fans, teams and sponsor brands can co-exist with a maximum return on experience and return on investment. On the panel...

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Avron B. Fogelman Sports Memorabilia Collection

Miami Herald — You can find $10 million worth of sports memorabilia in this new South Florida museum

South Florida is getting a new museum, and it’s a sports fan’s paradise. The museum at Boca Raton’s Florida Atlantic University opens Feb. 18. It will house more than $10 million worth of sports...

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Sports Innovation Lab — Transform Your Venue Into A Media Platform

I recently spoke with Sports Innovation Lab on creating a more personalized fan experience through active touchpoints. The full report, linked below, analyzes the current standing of technology in...

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Athletic Director U – Making an Impact with Athletic Facilities

Advent CEO John Roberson sits down with Texas A&M AD Ross Bjork and TCU Deputy AD Mike Sinquefield to discuss the impact of athletic facilities on recruiting and the fan experience. Bjork and...

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Sports Business Journal – New Interactive Feature Available at Arkansas' Hall of Honor

The Univ. of Arkansas earlier this year unveiled an interactive installation at its Hall of Honor in Donald W. Reynolds Razorback Stadium, which allows visitors to use their smartphone to scan a QR...

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Dispelling the Facilities Arms Race Myth

I was asked to present at this year’s Campus Facilities Summit in Nashville. While there, I heard presentations about budget constraints and the reality of enrollment being down. There are plenty of...

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Building Culture through Elevated Moments

Recently, I attended a leadership symposium of collegiate athletic professionals who all face a similar challenge–how to effectively and consistently lead in a culture that is constantly changing. The...

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