Advent Blog | Advent

News and Views About Experience Creation

Insights.

How the Dallas Cowboys Immortalized the first Hail Mary

Among many innovations the Dallas Cowboys brought to the football world, one of the most dramatic has been the Hail Mary — or rather the name for that desperate pass to win or tie a football game in the waning seconds. Trailing by 4 against the Minnesota Vikings in a 1975 NFC Playoff game, quarterback Roger Staubach heaved a pass

Read the full story

Read Article

Advent congratulates Pro Football Hall of Fame inductee Jerry Jones

For nearly 30 years, Jerry Jones has been the man behind the numbers the Dallas Cowboys hold most dear — three of the franchise’s five Super Bowl victories, 10 division championships, 14 playoff...

Read Article

Video: NDSU Shows Off New Football Locker Rooms

For the first time since 2011, North Dakota State enters preseason camp with unfinished business. As practice starts in Fargo, the journey back to the top of the FCS will begin in a brighter and...

Read Article

The Must-See Part of a Facility? The Place that Shows off a Program’s Strengths

College recruiting isn’t a science. No school is the same. Teenagers are fickle, and some will say they base their college decisions based on feel rather than cold, hard data. Trying to steer...

Read Article

USC’s All-American Walk Moves New Class of Trojan Greats

Four years ago, star USC receiver Marqise Lee taught us a lesson about tradition and inspiration. On his walkpath from the locker room to the practice field , he passed by the All-American plaques of...

Read Article

Designing a Comforting Facility for Former Athletes at Tulane

With a highly specific audience and mission, Tulane’s Institute for Sports Medicine presented Advent a number of unique design and branding challenges. The Institute is one of a few facilities in the...

Read Article

Transforming Coal into a Diamond of Tradition at West Virginia

University traditions run deep. Intertwined with local lore, with the victories of days past and historic figures, they become integral to a school’s identity. When West Virginia University tapped...

Read Article

Advent Designs Vehicles That Move People (Maybe)

id=219931895 Our purpose statement is that Advent Designs Experiences that Move People. In September, some of our team will give that a literal interpretation. Advent will enter a team in the Red Bull...

Read Article

Video: How a Campus Shapes Narrative for New Students ... and Why it’s So Critical

When students explain what drives their college choice, there’s little reason to doubt what some studies show are their main motivations. The quality of the faculty, safety of the campus, value of the...

Read Article

5 Lessons from these State-of-the-Art Academic Facilities

How does a dormitory, a law school or science building become more than a piece of a college campus? How do they transform into active learning environments? A dean or faculty can communicate that...

Read Article

Successful Rebrands Focus on Stories and Experiences, not Logos and Colors

For sports teams, weathering wins and losses comes with the territory. Weathering a rebrand is a different beast. After months or years of focus groups, interviews, concepts and revisions, an...

Read Article

A Well-Planned Walkpath is Critical for Hosting Recruits

It’s 11 a.m. on an official visit Saturday in January. Do you know where your recruits are? One college head coach does, and he makes sure everyone in his operation does, too. When the AFCA convention...

Read Article

Belmont's GIG - Designing a Guitar Museum in Music City

Located on the campus of Belmont University, the Gallery of Iconic Guitars (GIG) is a unique space in Nashville. Part museum, part performance venue, it carries the legacy of a notable collection and...

Read Article