Advent VP of Experience, John Downie, was recently featured in a report from Sports Innovation Lab. His insights were focused on creating a more personalized fan experience through active touchpoints. See the full report here.
Advent CEO John Roberson sits down with Texas A&M AD Ross Bjork and TCU Deputy AD Mike Sinquefield to discuss the impact of athletic facilities on recruiting and the fan experience. Bjork and...
Read Article
The Univ. of Arkansas earlier this year unveiled an interactive installation at its Hall of Honor in Donald W. Reynolds Razorback Stadium, which allows visitors to use their smartphone to scan a QR...
Read Article
I was asked to present at this year’s Campus Facilities Summit in Nashville. While there, I heard presentations about budget constraints and the reality of enrollment being down. There are plenty of...
Read Article
Recently, I attended a leadership symposium of collegiate athletic professionals who all face a similar challenge–how to effectively and consistently lead in a culture that is constantly changing. The...
Read Article
Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success – ranging from the more than 15,000 letter-winning...
Read Article
Move over, Millennials: A new generation has officially arrived on campus. While Gen Z and Millennials are close in age, there are a number of meaningful differences between them, including what they...
Read Article
You've heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior. In fact, my backup data on this is none other than Charles Schwab. They did a...
Read Article
Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also...
Read Article
We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated. They’re promises, really. They’re “I will...
Read Article
Advent creates experiences that move people. It’s our purpose statement. We say it all the time. But how does it apply to those outside the audience circle of the projects we create? How does it apply...
Read Article
Re-imagining the OU Children’s Physicians Kids Zone at Chesapeake Energy Arena gave the Oklahoma City Thunder a number of ways to rethink its sponsor partnership. Advent partnered with the Thunder not...
Read Article
From academic to athletic spaces and more, no digital experience is alike for Advent. Digital experiences at USC’s Fertitta Hall , Wyoming’s Gateway Center and the Dallas Cowboys headquarters all have...
Read Article