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News and Views About Experience Creation

Insights.

Fans, Teams, Brands — The Value Intersection

I had the opportunity to host a panel at The National Sports Forum to talk how fans, teams and sponsor brands can co-exist with a maximum return on experience and return on investment. On the panel were: —Geoff Cottrill—Sr. VP of Strategic Marketing, The Coca-Cola Company —Steve Koonin—CEO, Atlanta Hawks —Jamie Spencer—EVP of Business Development, Minnesota Wild —Nicole Metzger—Chief Revenue

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Avron B. Fogelman Sports Memorabilia Collection

Miami Herald — You can find $10 million worth of sports memorabilia in this new South Florida museum

South Florida is getting a new museum, and it’s a sports fan’s paradise. The museum at Boca Raton’s Florida Atlantic University opens Feb. 18. It will house more than $10 million worth of sports...

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Sports Innovation Lab — Transform Your Venue Into A Media Platform

I recently spoke with Sports Innovation Lab on creating a more personalized fan experience through active touchpoints. The full report, linked below, analyzes the current standing of technology in...

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Athletic Director U – Making an Impact with Athletic Facilities

Advent CEO John Roberson sits down with Texas A&M AD Ross Bjork and TCU Deputy AD Mike Sinquefield to discuss the impact of athletic facilities on recruiting and the fan experience. Bjork and...

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Sports Business Journal – New Interactive Feature Available at Arkansas' Hall of Honor

The Univ. of Arkansas earlier this year unveiled an interactive installation at its Hall of Honor in Donald W. Reynolds Razorback Stadium, which allows visitors to use their smartphone to scan a QR...

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Dispelling the Facilities Arms Race Myth

I was asked to present at this year’s Campus Facilities Summit in Nashville. While there, I heard presentations about budget constraints and the reality of enrollment being down. There are plenty of...

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Building Culture through Elevated Moments

Recently, I attended a leadership symposium of collegiate athletic professionals who all face a similar challenge–how to effectively and consistently lead in a culture that is constantly changing. The...

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Front Office Sports – College Powerhouses Investing Heavily In Hall Of Fame Venues

Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success – ranging from the more than 15,000 letter-winning...

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How Centennials Make Choices: Connecting to Generation Z

Move over, Millennials: A new generation has officially arrived on campus. While Gen Z and Millennials are close in age, there are a number of meaningful differences between them, including what they...

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Don't Fear the FOMO

You've heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior. In fact, my backup data on this is none other than Charles Schwab. They did a...

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Rethinking Sponsorships

Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also...

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Celebrating Our People and Our Values

We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated. They’re promises, really. They’re “I will...

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Clean Water: Experiences That Move People In Need

Advent creates experiences that move people. It’s our purpose statement. We say it all the time. But how does it apply to those outside the audience circle of the projects we create? How does it apply...

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