News and Views About Experience Creation

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People don't just build a building to build a building, but in fact to tell their story! In a world where it’s becoming more and more competitive. How are you looking to stand out from the crowd? This...
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Two years ago, when speaking at a conference, I made the statement, "Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed." Little...
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Lots of people seem to ask me "John, why does storytelling play such a big part in building a brand?" Here's why ... To us, the art of identifying and maximizing a brand's story is what enables us to...
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Here are 3 things that we believe the greatest brands do. They aren't typically the most obvious. But they are very powerful 👇🏻 1. They identify and empathize with their audience. 🌟 They realize the...
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"How often should we express gratitude to those around us for what our teams have accomplished? A question that was asked and one which I answered… "At least once per week, if not every single day!"...
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After 125 years since Auburn University’s first co-ed class, it was time to pay homage to generations of influential women whose legacies continue to shape life on The Plains. The university set out...
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On June 12, I had the opportunity to facilitate an important conversation among six esteemed professionals in the collegiate world. Athletic Director U invited me to moderate the virtual event that...
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