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Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success – ranging from the more than 15,000 letter-winning students in Stanford’s 36 varsity sports, TCU’s national-champion rifle team and 20 other competitive varsity sports, or the 55 national championship-winning clubs that the Texas Longhorns have had. Now, the three
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You've heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior. In fact, my backup data on this is none other than Charles Schwab. They did a...
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Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also...
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We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated. They’re promises, really. They’re “I will...
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