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Recently, I attended a leadership symposium of collegiate athletic professionals who all face a similar challenge–how to effectively and consistently lead in a culture that is constantly changing. The session prior to my presentation was titled, “Culture Eats Strategy for Breakfast,” and this was a common theme throughout the conference. I don’t want to discredit strategy, and I’m sure my
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You've heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior. In fact, my backup data on this is none other than Charles Schwab. They did a...
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Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also...
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We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated. They’re promises, really. They’re “I will...
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