After 125 years since Auburn University’s first co-ed class, it was time to pay homage to generations of influential women whose legacies continue to shape life on The Plains. The university set out...

On June 12, I had the opportunity to facilitate an important conversation among six esteemed professionals in the collegiate world. Athletic Director U invited me to moderate the virtual event that...

Would you like to learn more about this year's College Choice Studies? Drop us an email at connect@adventmovespeople.com. We would be happy to set up a call to learn more about how we can help you.

A major theme found in the research from this year’s College Choice Study evaluates the relevance of self-brand connection as it relates to Generation Z (age 20 and under). Would you like to learn...

Advent's John Roberson sat down with Athletic Director U to discuss how college athletic leaders can navigate the coming months of the COVID-19 crisis so that those they are responsible for remain...

My team is excited to share the first installment of data from the latest College Choice Study with you and your team. {"preview_thumbnail":"/sites/default/files/styles/video_embed_wysiwyg_preview...

On this Good Friday, I wanted to share a personal message with our clients, fellow business leaders, colleagues and friends. I want you to know that I am praying for you in your roles as you lead your...

Advent CEO John Roberson joined Front Office Sports at this year's National Sports Forum to discuss a wide range of topics, including the importance of listening to fans. Audience insight is key for...

Halls of Fame are a milestone facility for any university. Donors want to contribute to and recruits remember a hall of fame. I had the chance to sit with Kristi Dosh on her podcast, The Business of...

I had the opportunity to host a panel at The National Sports Forum to talk how fans, teams and sponsor brands can co-exist with a maximum return on experience and return on investment. On the panel...

South Florida is getting a new museum, and it’s a sports fan’s paradise. The museum at Boca Raton’s Florida Atlantic University opens Feb. 18. It will house more than $10 million worth of sports...

I recently spoke with Sports Innovation Lab on creating a more personalized fan experience through active touchpoints. The full report, linked below, analyzes the current standing of technology in...