News and Views About Experience Creation

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Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also need proof their investment is getting traction. They want metrics, and have begun adding ROI clauses to their contracts. So, how do you measure an experience? How
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We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated. They’re promises, really. They’re “I will...
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