When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different. Much like a drill bit—no one buys a quarter inch drill bit because they want a quarter inch drill bit. They buy a quarter inch drill bit because they want a quarter inch hole. The drill bit is the
Would you like to learn more about this year's College Choice Studies? Drop us an email at connect@adventmovespeople.com. We would be happy to set up a call to learn more about how we can help you. {...
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After 125 years since Auburn University’s first co-ed class, it was time to pay homage to generations of influential women whose legacies continue to shape life on The Plains. The university set out...
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On June 12, I had the opportunity to facilitate an important conversation among six esteemed professionals in the collegiate world. Athletic Director U invited me to moderate the virtual event that...
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Would you like to learn more about this year's College Choice Studies? Drop us an email at connect@adventmovespeople.com. We would be happy to set up a call to learn more about how we can help you.
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A major theme found in the research from this year’s College Choice Study evaluates the relevance of self-brand connection as it relates to Generation Z (age 20 and under). Would you like to learn...
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Advent's John Roberson sat down with Athletic Director U to discuss how college athletic leaders can navigate the coming months of the COVID-19 crisis so that those they are responsible for remain...
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My team is excited to share the first installment of data from the latest College Choice Study with you and your team. {"preview_thumbnail":"/sites/default/files/styles/video_embed_wysiwyg_preview...
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On this Good Friday, I wanted to share a personal message with our clients, fellow business leaders, colleagues and friends. I want you to know that I am praying for you in your roles as you lead your...
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Advent CEO John Roberson joined Front Office Sports at this year's National Sports Forum to discuss a wide range of topics, including the importance of listening to fans. Audience insight is key for...
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Halls of Fame are a milestone facility for any university. Donors want to contribute to and recruits remember a hall of fame. I had the chance to sit with Kristi Dosh on her podcast, The Business of...
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I had the opportunity to host a panel at The National Sports Forum to talk how fans, teams and sponsor brands can co-exist with a maximum return on experience and return on investment. On the panel...
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Miami Herald — You can find $10 million worth of sports memorabilia in this new South Florida museum
South Florida is getting a new museum, and it’s a sports fan’s paradise. The museum at Boca Raton’s Florida Atlantic University opens Feb. 18. It will house more than $10 million worth of sports...
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