SELF BRAND
Academic Facilities
College Sports Facilities
Recruiting

2020 College Choice Study: Self-Brand Connection

A major theme found in the research from this year’s College Choice Study evaluates the relevance of self-brand connection as it relates to Generation Z (age 20 and under).

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You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand

 

Would you like to learn more about this year's College Choice Studies? Drop us an email at connect@adventmovespeople.com. We would be happy to set up a call to learn more about how we can help you.

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John Roberson
CEO
Advent's John Roberson sat down with Athletic Director U to discuss how college athletic leaders can navigate the coming months of the COVID-19 crisis so that those they are responsible for remain protected, while ensuring their institutions and programs emerge resilient and stronger than before. Read the full article and listen to the podcast on ADU here.
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