Academic Facilities
College Sports Facilities

2020 College Choice Study: Self-Brand Connection

A major theme found in the research from this year’s College Choice Study evaluates the relevance of self-brand connection as it relates to Generation Z (age 20 and under).

You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand


Would you like to learn more about this year's College Choice Studies? Drop us an email at We would be happy to set up a call to learn more about how we can help you.

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John Roberson
Advent's John Roberson sat down with Athletic Director U to discuss how college athletic leaders can navigate the coming months of the COVID-19 crisis so that those they are responsible for remain protected, while ensuring their institutions and programs emerge resilient and stronger than before. Read the full article and listen to the podcast on ADU here.
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On this Good Friday, I wanted to share a personal message with our clients, fellow business leaders, colleagues and friends. I want you to know that I am praying for you in your roles as you lead your...
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